The International Tourism Fair, Fitur 2022 celebrates its 42th edition until next Sunday, January 23, with the aim that tourism activity recovers its leadership as an economic and social development lever, in a key recovery context worldwideAfter pandemic.With this, Ifema Madrid wants to get attention to the need for tourism to learn to live safely with this new situation and adapt their environments to measures and protocols that must be common in the immediate future.
On the opening day of yesterday, and specifically in the Fiturtechy space (Pavilion 10B03 of the fair), the digitalization of processes, both internal and in relation to the client, as the basis for the reduction of operational costs, it has been the conductive thread of the journey.This addresses everything related to what digital transformation can do so that our businesses are more efficient.Processes that can be automated and that will help us reduce our costs providing added value.
Fiturtechy's departure pistol has taken place in this forum, where it has been counted for its inauguration with Carme Artigas, Secretary of State for Digitalization and Artificial Intelligence of the Ministry of Economic Affairs and Digital Transformation and Digital Transformation.Artigas has been accompanied by the president of Cehat, Jorge Marichal, and the president of ITI, Javier García Cuenca.The Minister of Industry, Commerce and Tourism, Reyes Maroto, also visited Fiturtechy,
Jorge Marichal highlighted on this day the importance and great work of public-private collaboration, if however, he wanted to emphasize that without the help of administrations, the necessary impulse cannot be taken.
Javier García Cuenca has highlighted the importance of Fiturtechy as a representation of the future of tourism, spinning it with the motto of this edition "Alfuturo Return", has seen that the objective is not to return to the previous point to the pandemic, but an opportunity to create amost competitive and sustainable future.
Manuel Molina, director of Hosteltur, moderated a table in which different recovery strategies with positive results were explained, in which they told their experiences Ángel Preciados, CEO of Ilunion Hotels;José Carlos Campos, Commercial Director of Paradores;and Juan Serra, general director of only you hotels.
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Next, Adquiver's CDO, Tomás Morales, explained why the data is a business asset in the tourism sector.Carlos Domínguez, responsible for new hotel technologies and operations, showed the technologies to take business towards "The Future".The day ended with a debate on competences and skills to work in tourism of the future.
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Pandemia accelerated the changes and in its recovery phase, tourism is mainly.There is a growing interest in the choice of places that minimize the negative environmental impact and two concepts that define the current trend:
Biotourism: Ecotourism evolution, travelers are not only interested in visiting natural areas without impacting the environment, but also getting involved in their conservation and development.In addition to witnessing wildlife in its native environment, for many traveling people it is important to know more about the efforts that are carried out for research, protection of wildlife, and the recovery of natural spaces.
Rewilding: return their way of life to ecosystems before human intervention, and then let nature do their job, taking care of self -ability.This tourism modality will begin to define pleasure trips from 2022 in which many tourist companies will begin to get directly involved in the restoration of natural landscapes and reintroduction of species affected by human activity.The objective of Rewilding is to supply the growing demand of travelers to participate in responsible activities that promote the awareness and restoration of natural spaces.
Image Credits: IFEMA, ITH