The increase in technology investment is translated into income

Accenture show in their latest studio - “Give the jump, and lead!(Make The Leap, Take the Lead) ” - That the companies called“ leaders ”that have intensified investments in the cloud, artificial intelligence (AI) and other technologies, have increased their income five times faster than“ lagging ”, much higher than 2019, when they grew at double speed.

With this study, Accenture analyzes the advances in digital transformation and technological innovation of the business sector and, depending on the results, a difference between the “leaders” companies - which are 10% in the total sample (11% in their Spanish) - -and the "lagged" - which are 25% globally (36% in Spain) -.The report also identifies the appearance of a new category of companies, "hares", which are characterized by rapidly reaching the balance between the solidity of the systems and a greater innovation.The "hares" have managed to shorten their digital transformations over time through a rapid and progressive technological strategy, which has turned last year's challenges into business opportunities and advantages for this.These companies are 18% of the total sample and 14% of the Spanish.

If companies manage to dominate these three imperatives, technological strategies are more successful.To do this, Accenture recommends redefining the platform, since with migration to Cloud, companies eliminate unnecessary redundances and dependencies in their environment, while winning in power and flexibility;redefine the approach.In the opinion of the consultant, the so -called "hares" deal with economic recessions and market crises as opportunities to innovate on a new technologies.The climb of new innovations became the main priority for "hares" during pandemic and, 67% have sought to increase their income in business lines other than usual;and redefine the scope through the expansion of technology to all internal functions of the business to generate value.Or what is the same: to improve employee skills, their well -being and mental health.Almost two thirds (65%) of the leading companies prioritizes the happiness of employees by providing labor flexibility policies compared to 43% of laggards.

El aumento de inversión en tecnología se traduce en crecimiento de ingresos