Why not all companies use artificial intelligence to get ahead?

First, many organizations still believe that AI is a black box and do not understand how certain decisions are made.This also creates fear of losing control.They are worried that putting your company in the hands of another person, regardless of the hands of an AI, creates chaos despite its current inefficient and ineffective commercial processes.Ultimately, organizations are afraid to give control to an unknown technology that, in their opinion, may or may not make the right decision.

Second, AI can have restricted internal production and maintenance costs.The intense infrastructure necessary to operate the AI on a global scale is expensive, since it requires many highly specialized roles and talent.Even if companies can acquire internal talents and overcome the cost barrier, they often lack patience to allow artificial intelligence technology to optimize their performance over time.In addition to human and financial resources, AI also needs time resources to learn and familiarize yourself with the unique data of a company, as well as the feedback of the company in order to properly adjust its decisions engine.Therefore, unless a company has the resources of a large organization such as Facebook or Google, it is unlikely that you have specific equipment dedicated to the deployment and maintenance of AI.

Finally, companies fear that by depending too much on artificial intelligence, their CX eventually differentiates less from their competitors that use similar technologies.Since AI and automatic learning algorithms (ML) behind AI are invisible to final consumers, they will not be able to distinguish an AI system from another.Consumers can only feel the resources and efforts they dedicated as they advance through the multiple contact points of a brand.If everyone uses online to customize their CX with much greater efficiency, how can a company differentiate from its competitors?All technologies (including artificial intelligence) make a big difference initially between those who use them and those who do not, but when that technology is marketed and everyone uses it, tend to level the long -term playing field.

¿Por qué no todas las empresas utilizan la inteligencia artificial para salir adelante?

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